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About The Author

Introducing the author of these blogs, Dr. Bruce Parker. Dr. Bruce is a luminary in the realm of the business of chiropractic, whose journey embodies a fusion of expertise, passion, and entrepreneurial zeal. A graduate of Palmer Chiropractic College, Iowa, Dr. Parker embarked on a mission to revolutionize healthcare standards and redefine the paradigm of patient care.

With an unwavering commitment to the principles of practice ownership as a for-profit enterprise, free from the influence of Big Pharma and the impact of medical insurance guidelines attempting to direct a practice that is the complete opposite of their organizers, which is to control the care the algorithms deem as “medically necessary” rather than chiropractically necessary, which promoted Dr. Bruce to embark on a transformative odyssey.

At the forefront of his pioneering efforts stands "Bruce Parker Coaching,” which is a groundbreaking chiropractic practice owners business program born from Dr. Parker's innovative protocols. Through this initiative, Dr. Parker empowers fellow chiropractors to optimize practice profitability, master marketing strategies, and transcend the conventional focus on pain relief, advocating instead for a holistic message of transformational health care.

Driven by a thirst for knowledge and a dedication to growth, Dr. Parker remains a stalwart champion of advancements in chiropractic practice. His impact extends far beyond professional accolades, as he embodies the ethos of #RootCause—a moniker emblematic that suggests a commitment to identifying and addressing the fundamental source of any issue or problem, rather than merely treating its symptoms. It signifies a dedication to delving deeper, understanding the underlying causes of challenges, and implementing solutions that target these root causes directly. By prioritizing the root cause, individuals or organizations can achieve more sustainable and long-lasting outcomes, leading to greater effectiveness and success in various endeavors and implementing solutions at their core.

Beyond the realm of chiropractic achievements, Dr. Parker's warm demeanor, genuine compassion, and steadfast dedication to his coaching clients underscore his role as a trusted mentor and beacon of inspiration. Whether conducting workshops, coaching sessions, or captivating audiences through speaking engagements, Dr. Parker's influence transcends boundaries, inspiring individuals to realize their fullest potential in both their practices and personal lives.

In summary, Dr. Bruce Parker emerges as a visionary leader—a catalyst for positive change shaping the future landscape of chiropractic care. With a blend of expertise, compassion, and an unyielding commitment to uncovering the root causes of challenges, Dr. Parker exemplifies the transformative power Bullet listof chiropractic principles in effecting lasting change.

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Honoring Tradition, Embracing Innovation Age of AI

April 10, 20242 min read


In a rapidly evolving healthcare landscape, the principles of chiropractic care remain steadfast, rooted in a tradition of restoring the body's natural balance and function. However, the emergence of artificial intelligence (AI) presents both challenges and opportunities for the profession. This article explores the intersection of tradition and innovation in chiropractic care, examining the role of AI in shaping its future.

Emergence of artificial intelligence

Meet Dr. Bruce Parker:

Dr. Bruce Parker embodies the spirit of innovation in chiropractic care. With a passion for excellence and a commitment to patient-centered practice, Dr. Parker has pioneered transformative programs like "Strategic Action Coach” to empower chiropractors to optimize their practices for automation, patient care and profitability.

The Moniker #RootCause:

Dr. Parker's philosophy is encapsulated in the moniker #RootCause, symbolizing a commitment to identifying and addressing the fundamental source of business and practice challenges. This guiding principle underscores the importance of understanding the root cause of why a person is exhibiting symptoms and correcting the cause f that symptom rather than just the symptom. The same goes for any business challenge. We don’t throw money and people at problems like so many consultants do, we identify why thigs are not working as planned and correct the procedure!

Understanding Singularity and AI:

Singularity, a concept rooted in AI, envisions a future where technological advancements surpass human comprehension. AI has the potential to revolutionize chiropractic care, offering opportunities for diagnostic assistance, personalized treatment plans, predictive analytics, treatment optimization, business automation, and research and development.

Emergence of artificial intelligence

The Impact of AI on Chiropractic:

While AI holds promise for enhancing various aspects of chiropractic care, the profession must navigate the integration of technology while preserving its core principles. Dr. Parker emphasizes the importance of adopting AI strategically, focusing on areas such as treatment optimization to maximize its benefits.

Emergence of artificial intelligence

Leveraging AI for Business Optimization:

As chiropractors embrace AI, prioritizing business optimization can yield immediate benefits. By automating administrative tasks, streamlining operations, and leveraging data-driven insights, practices can improve efficiency, patient satisfaction, and profitability.

Balancing Tele-Care and Traditional Practice:

The shift towards tele-care and lifestyle interventions poses challenges to the foundational premise of chiropractic. AI predicts potential consequences, including shifts in patient expectations, professional identity, and legal considerations. However, it also presents opportunities for innovation and adaptation.

Emergence of artificial intelligence

Functional Medicine: Complement or Replacement?

Functional medicine offers a holistic approach to wellness, emphasizing patient empowerment and lifestyle interventions. While AI recognizes its potential benefits, it cautions against viewing it as a replacement for chiropractic care. Instead, a complementary approach may offer the most effective solutions for promoting health and well-being.


In navigating the intersection of tradition and innovation, chiropractors must embrace AI strategically, preserving the profession's core principles while leveraging technology to enhance patient care and practice efficiency. By honoring tradition and embracing innovation, chiropractic care can continue to evolve and thrive in the age of AI, empowering practitioners to deliver optimal health and wellness to their patients.

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Dr. Bruce A. Parker

Renowned Business and Marketing Breakthrough Strategist Strategic Action Coach Suffield University Temecula, California, United States

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